About Us

Premium Lifestyle Brand is the culmination of necessity and desperation within 2 brothers business and life relationships. Having countless small businesses together and separately,they finally decided that a thing they both loved and was also the cause of many arguments and fights amongst the 2 as teens🤣would be the legacy they’d build and leave for their children. Building this brand around opulence and craftsmanship,but remembering affordability and comfort,this formula will be the engine that moves this brand not just forward,but above average competitors!
Built from the know how of past business successes and failures,from clothing stores to hair salons,the access and approach to fashion and the impact of clothing…we see ourselves as you,the client. We wear what you wear so we develop our sense of production from the truest way…walking the walk!
Our brand is a reflection of ourselves,we make things that mirror us as men. From communications from the Federal Penitentiary,we solidified what we wanted to offer.We don’t make huge claims and then underdeliver. We’re very straightforward and stand behind what we put our name on.When you see our pieces,you see US….solid,durable and timeless.